1.72K
against 598 the previous quarter
Client case study · Local SEO
Lily Billy
The restaurant Google recommends in Guéliz.
Brunch and generous cooking in the heart of Guéliz, Marrakech. In a market where every table competes on Maps, lilybilly.ma now leads local search, from the Google Business Profile through to the organic results.
Local SEO
Business Profile
Content
SEO
Local SEO strategy · 2025 → 2026
#1
for "brunch gueliz" and "petit déjeuner gueliz" (Semrush)
29,446
Business Profile views in Nov 2025, +489.7% vs Nov 2024
47.66%
Semrush visibility in Dec 2025
29.4K
Business Profile views (+489.7%)
19.5K
Appearances in search (+732.9%)
×2.9
Google clicks: 1.72K vs 598 (GSC)
9
Keywords in the Top 3 (Apr 2026)
47.66%
Semrush visibility (Dec 2025)
The context
Guéliz, the district where every table competes on Google
In Marrakech, choosing a restaurant happens on Google and Maps, among guides, review portals and the dozens of competing venues in Guéliz. At the start, Lily Billy was all but invisible there.
598
Google clicks per quarter
In mid-2025 the site was getting just 598 Google clicks in three months (Search Console): a marginal organic presence.
#19
For "restaurant gueliz"
In September 2025 the district's key query put Lily Billy on page 2 of Google (position 19, Semrush).
~2,300
Profile appearances / month
In November 2024 the Business Profile showed up only around 2,300 times in search (a level derived from the +732.9% measured a year later).
The RMD insight
"Nobody picks a restaurant from the street any more, they pick it on Google"
Before pushing the door open, the customer has already seen the profile, the photos, the menu and the rating. The battle is won on three fronts at once: the Business Profile, the district's searches, and the content that answers "where to eat in Marrakech".
Our approach
An optimized Business Profile
Categories, photos, an up-to-date menu, regular posts: everything Google reads to decide which restaurant to recommend in the local pack.
The district first
Win "brunch gueliz" before "brunch marrakech": owning the district builds the local authority that then makes the whole city winnable.
Content that catches cravings
Flavor pages (desserts, ice cream, burgers) and "where to eat" articles: every craving typed into Google becomes a way into the dining room.
What it produced, with the numbers
2
queries at position #1
(Semrush, Dec 2025)
(Semrush, Dec 2025)
+489.7%
more Business Profile views
in one year
in one year
501
direction requests
in Nov 2025 (+142%)
in Nov 2025 (+142%)
54
calls from the profile
in Nov 2025 (+157.1%)
in Nov 2025 (+157.1%)
In one year the profile went from around 2,300 to 19,515 appearances in Google search (+732.9%).
Our method
Local SEO, in 4 phases
01
Local audit & district keywords
- Analysis of food searches in Marrakech
- Guéliz keywords vs city-wide queries
- Benchmark of competing restaurants in the district
02
Business Profile optimization
- Complete categories, attributes and information
- Up-to-date photos and menu, regular posts
- Consistent information across the whole web
03
Local SEO content
- Flavor pages: desserts, ice cream, burgers, brunch
- "Where to eat in Marrakech" articles
- Internal linking toward booking
04
Tracking & expansion
- 26 queries tracked in Semrush
- Search Console and Business Profile monitored
- Expanding positions: from the district to the city
Business Profile
The Google profile, a customer machine
November 2025 compared with November 2024, figures from Lily Billy's Google Business Profile.
29,446 views · 19,515 appearances, Nov 2025 vs Nov 2024 BUSINESS PROFILE
892 menu views, +220.9% BUSINESS PROFILE
54 calls, +157.1% BUSINESS PROFILE
501 direction requests, +142.0% BUSINESS PROFILE
251 clicks to the site, +37.9% BUSINESS PROFILE
Organic traffic
The site is taking off in Google too
CLICKS
IMPRESSIONS
122K
against 20.7K, almost ×6
AVERAGE POSITION
7.5
on the first page of Google
Last 3 months vs previous 3 (recorded Dec 2025): clicks ×2.9, impressions ×5.9 SEARCH CONSOLE
Google positions
The keywords that fill the dining room
Semrush tracking, September 2025 → March 2026. The district's queries sit at position 1, and the big city-wide queries are on the first page.
| Keyword | Volume | Sep 2025 | Mar 2026 |
|---|---|---|---|
| brunch gueliz | 170 | n/a | #1 |
| petit dejeuner gueliz | 110 | n/a | #1 |
| dessert marrakech | 720 | n/a | #2 |
| pancakes marrakech | 20 | n/a | #2 |
| salade marrakech | 110 | n/a | #2 |
| glace marrakech | 390 | n/a | #3 |
| sandwich marrakech | 390 | n/a | #3 |
| brunch marrakech | 4,400 | n/a | #4 |
| restaurant gueliz | 2,400 | #19 | #4 |
| burger marrakech | 1,000 | n/a | #6 |
TOP 3
9
keywords at positions 1 to 3 (of 26 tracked, Apr 2026)
IMPROVED
22
queries rising, against 2 falling
Rank tracker, Sep 2025 → Mar 2026 SEMRUSH
Queries on the first page, week of 8 Dec 2025 SEMRUSH
Positioning
47.66% visibility, built in six months
Tracking started in September 2025; by mid-December the site reached 47.66% Semrush visibility, then 9 queries in the Top 3 by April 2026. A curve that climbs in steps, with every optimization and every publication.
Full view, Sep 2025 → Apr 2026 (26 queries): 9 in the Top 3 · 17 in the Top 10 · 22 improved vs 2 SEMRUSH
47.66% visibility, 8 queries in the Top 3 including 2 at #1 (week of 8 Dec 2025) SEMRUSH
From around 2,300 to 19,515 Google appearances, in one year.
+489.7% more profile views
9 keywords in the Top 3
×2.9 Google clicks
47.66% Semrush visibility
Your turn
Get the same results.
Restaurant, café, hotel, retail: your district is won on Google too. Let's talk about your local visibility, with real numbers to back it up.
Discuss my project contact@rhillane.com · +212 663-091166
"brunch gueliz" and "petit déjeuner gueliz": position 1. And on the city-wide queries, "brunch marrakech" (4,400 searches a month) is on the first page, while "restaurant gueliz" moved from position 19 to position 4.